How businesses and people rebound – featuring stories and marketing advice

Author Archives: Aaron

Hey…it’s an Anything Can Happen Day

“Today is a day that is filled with surprises…nobody knows what’s gonna happen.” When I was a kid, I’d slug my way in to the kitchen most days and ask the same question, “Mom, what’s today?” She’d sing the same response every time, “Today is a day that is filled with surprises…nobody knows what’s gonna [...]

Design matters in all areas

Daniel Pink, the best-selling author and explorer of change, has written a lot about design and how important it will be in the days ahead. Recently, I got to thinking this definition could be extended a little – to apply to all things. Like….sentences, even. Or, spoons. Or…whatever. Design matters in all areas. Eating tools Eating [...]

Fuller, Penn State, and Perry Prove Communications Matter

Good communications matter. Period. Recently, U.S. Army Major General Peter Fuller, Texas Governor Rick Perry, and Pennsylvania State University have made it center stage and the impact of their communications (or lack there0f) is clear – fired, downgraded, and entangled (respectively). See event details below. Even at the highest levels of government, politics, and accademia, people are saying [...]

3 keys to marketing success, inspired by Steve Jobs

Steve Jobs once said the 5 keys to success are: You’re Running Out of Time – Use It Wisely Don’t Live Someone Else’s Life Break Free From Dogma Ignore Other People’s Opinions Follow Your Heart Based on Jobs’ life and professional success, however, I’d like to add a few more that are especially appropriate in marketing: [...]

Fixing American Unemployment – A True Story

“Desire,” said Clyde. “You have to want to work.” Recently, I started taking mental notes based on conversations with friends, co-workers, or business contacts – about how they work, why they work, and how many of them overcome great adversity to do what they love. A recent conversation with Clyde, a friend, inspired me to turn [...]

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“Aaron’s telling of the lay-off experience is riveting (unfortunately).”

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